How to Create a Compelling Introduction | Content Pro Series | Fito Thịnh
Welcome Back, Content Pro in the Making!
You’re five days into your journey toward becoming a website content pro—and today, you’re tackling one of the most critical parts of any blog post: the introduction.
A powerful introduction does more than start your article—it decides whether your reader stays or bounces. It’s your first impression, and in a world of short attention spans, that impression has to be good.
Today’s goal is simple but powerful: help you write an irresistible introduction that makes your reader want to keep scrolling.
Mục lục tóm tắt
Why Your Introduction Matters So Much
Let’s face it—people don’t read online content the way they read books. They skim, scroll, and bounce at the slightest hint of boredom. That’s why the first few lines of your content matter more than anything else.
A compelling introduction should:
- Grab attention with something unexpected, emotional, or relatable
- Connect with the reader’s needs or pain points
- Promise value that makes them want to stick around
Remember: if the headline gets them to click, your introduction convinces them to stay.
What Makes an Introduction ‘Stick’? (Inspired by Made to Stick)
In their book Made to Stick, Chip Heath and Dan Heath explore why some ideas thrive while others fade away. They offer a handy acronym: SUCCES (Simple, Unexpected, Concrete, Credible, Emotional, Stories). When writing your introduction, focus especially on:
Unexpectedness: Start with something that surprises the reader—a strange statistic, a myth-busting statement, or a quirky story. This breaks their pattern of skimming and encourages deeper reading.
❝ The most basic way to get someone’s attention is this: break a pattern. — Chip & Dan Heath ❞
Concreteness: Abstract ideas don’t hold attention. Be specific and tangible. Instead of saying, “Writing a good blog post is hard,” say, “you stare at the blinking cursor, 400 words in, and already out of breath.”
Emotional Connection: Touch on a real frustration or desire your reader feels. This makes your content not just interesting—but relevant.
Tips from HubSpot: How to Write Attention-Grabbing Introductions
HubSpot’s guide on writing compelling intros breaks it down even further. Here are 4 tried-and-true methods you can apply today:
Open with a Question: Lead with a question that makes readers pause and reflect.
“Ever spend hours writing a blog post only to see zero traffic?”
Use a Relatable Scenario: Paint a picture the reader knows all too well.
“You pour your heart into a blog post, hit publish, and… crickets.”
Drop a Surprising Fact: Start with a stat or truth that grabs attention.
“Did you know the average reader decides in 8 seconds whether to stay or leave your page?”
Pose a Problem: Introduce a challenge and hint at the solution to come.
“Writing content is easy. Writing content that gets read? That’s a different game.”
Your Turn: Practical Exercise for Today
Yesterday, you selected the topic for your first real article on Day 4. Today, it’s time to craft its introduction.
Here’s how to approach it:
Step-by-Step: Write Your Introduction
- Start with a hook (question, story, or stat)
- State the reader’s problem or goal
- Preview what’s inside the article
- Keep it short, sharp, and natural
✅ Bonus Tips:
- Write 2–3 variations of your intro. Let them sit for a few hours, then choose the one that feels most engaging.
- Read it out loud. Does it sound natural?
- Ask: “Would I keep reading this if I saw it on someone else’s blog?”
Example: Sample Introduction for a Blog Post on SEO-Friendly Content
“You’ve done your research, found the right keywords, and crafted your post. But somehow, Google’s still ignoring you. Writing content that ranks isn’t just about stuffing in keywords—it’s about knowing how to balance strategy with value. In this guide, you’ll learn how to create blog content that both readers and search engines will love.”
This sample does a few things well:
- Relatable problem? ✅
- Emotional hook? ✅
- Promise of value? ✅
Common Mistakes to Avoid
Even experienced writers fall into these traps:
- ❌ Starting too vaguely: “In today’s world, content is important…” (Yawn.)
- ❌ Using filler words: “This blog post will talk about…” (Tell them what’s in it instead!)
- ❌ Overselling: “This is the only article you’ll ever need…” (Readers are smart—keep it real.)
Conclusion: Win the Reader in the First 5 Seconds
Writing a great blog post doesn’t start in the body—it starts with a killer introduction. If you can hook your reader early, you’ve already won half the battle. As part of your journey to becoming a website content pro, remember this: the intro is your handshake, your smile, your first impression. Make it unforgettable.
With Fito write your introduction right now. Test a few versions. And when you’re ready, share it with your accountability partner or writing group for feedback. Don’t move on until it feels right!
👉 Next up: On Day 6, we’ll explore how to structure your article body so it flows like a conversation and delivers real value.
🔗 Missed previous days? Catch up here:
- Day 1: What Does a Website Content Pro Do?
- Day 2: Define Your Audience
- Day 3: Find the Right Keyword
- Day 4: How to Build Compelling Headlines
If you need support with everything about the Content Website, let’s contact me. Fito Thịnh will support you in the best way:
- Gmail: fitothinh@gmail.com
- Whatsapp: +84 905 835 538
