Hello, Fito again, and Welcome to Day 3 of “30 Days to Becoming a Website Content Pro: From Beginner to Expert”!
Today, we will delve into a crucial aspect of content creation—Keyword Research. Understanding how to select the right keywords is essential for ensuring your content is discoverable on search engines and reaches the appropriate audience. Even the best-written content can disappear into the digital void without adequate keyword research. In this lesson, we will cover the fundamentals of SEO keyword research, including how to utilize tools like Google Keyword Planner to identify high-traffic keywords and create niche keywords using ChatGPT. By the end of today, you’ll know how to strategically select keywords that enhance your content’s visibility and ranking. Let’s begin enhancing your content strategy and getting closer to becoming a Website Content Pro!
Mục lục tóm tắt
Day 3: Keyword Research (SEO Basics)
Learning Objectives:
- Learn how to research and choose keywords for your content.
- Understand the role of keywords in SEO to help your articles get found easily on search engines.
- Use Google Keyword Planner and other tools to choose keywords for your writing.
- Use ChatGPT to generate niche keywords and analyze the uniqueness of keywords in the market.
Why Keywords Are Important in SEO?
Keywords are the words or phrases that users type into search engines like Google. Researching and choosing the right keywords will help your content rank higher in search results, attracting more traffic. Keywords also help you optimize your content so it’s easily accessible to your target audience.
Common Types of Keywords:
- Primary Keywords: These are the main keywords you want your article to rank for. For example, if you are writing about “SEO for beginners,” your primary keywords might be “SEO” or “basic SEO.”
- Secondary Keywords: These are supporting keywords that enhance the primary keyword and make your content richer.
- Long-tail Keywords: These are longer phrases that have lower competition and tend to attract users with more specific search intent. For example, “SEO for beginners 2025.”
Nowadays, the best for you should select the Long-tail Keywords. It is very good in competing to get to the top of Google. Simple keywords like SEO, or Basic SEO,… have been used so much that you will have almost no success percentage with such keywords. Therefore, it is necessary to think and come up with the best keywords, especially for niche markets.
How to Research Keywords – Becoming a Website Content Pro
To research keywords effectively, follow these steps:
- Define your goal: Before you start looking for keywords, clarify what you want to achieve. Do you want to attract readers who are searching for information, or do you want readers to take a specific action (like making a purchase)?
- Use keyword research tools: Google Keyword Planner is one of the best tools for keyword research. It provides data on monthly search volume, competition level, and related keywords.
- Choose keywords with high search volume but low competition: Select keywords with steady search volume but lower competition, making it easier to rank higher.
- Determine the length of the keywords: Consider using both primary and long-tail keywords. Long-tail keywords are generally easier to rank for and attract more targeted searchers.
Note: Remember to search for a niche first, then search for suitable keywords. Especially use those keywords in the context of the title and the value of the article for the reader.
Websites for Keyword Analysis
Besides Google Keyword Planner, there are many other useful tools to help you analyze and research keywords:
- Ahrefs: Ahrefs provides detailed data on keywords, SEO difficulty, monthly search volume, and related keywords. It’s a powerful tool for in-depth keyword research and analysis.
- SEMrush: This tool helps you analyze keywords, track keyword rankings, and find alternative or niche keywords.
- Moz Keyword Explorer: Moz offers tools for keyword research, helping you find keywords with good search volume and evaluating the competition.
- Ubersuggest: Ubersuggest is a free tool that helps you find keywords, analyze competitors, and suggest effective keywords for your SEO strategy.
Using ChatGPT to Generate Niche Keywords
ChatGPT can assist you in generating niche keywords for your content. Here’s how to use ChatGPT effectively:
- Ask clear and specific questions: Request ChatGPT to generate niche keywords by providing detailed instructions. For example, you could ask: “Help me generate niche keywords for basic SEO for beginners in 2025.”
- Generate a list of niche keywords: ChatGPT can suggest long-tail or low-competition keywords that help you create more detailed content and increase your chances of ranking higher.
- Combine with other tools: You can use ChatGPT together with tools like Google Keyword Planner or Ahrefs to validate the effectiveness and viability of the niche keywords.
Here are some platforms like ChatGPT that can assist you with content creation, keyword research, and other related tasks:
- Jasper (formerly Jarvis) – A popular AI writing assistant that helps with content generation, blog posts, email drafts, and more.
- Copy.ai – Another AI tool for generating marketing copy, blog ideas, and social media posts based on your input.
- Frase – An AI-powered platform that combines keyword research and content generation, making it easier to create SEO-friendly articles.
- Writesonic – An AI writing assistant designed to help with creating blog posts, product descriptions, and social media content.
- Surfer SEO – A content optimization platform that provides tools for keyword research, SEO audits, and content creation based on data-driven insights.
These platforms can help you generate content quickly, optimize for SEO, and enhance the overall quality of your website. The trick is to learn how to set those prompts for the AI
How to Analyze the Uniqueness of Keywords in the Market
To analyze the uniqueness of keywords in the market, you can follow these steps:
- Check keyword competition: Use tools like Google Keyword Planner or Ahrefs to assess the competition level for your keywords. Low-competition keywords are easier to rank for.
- Search for niche keywords: Use long-tail keywords or less popular related keywords to find unique phrases. These keywords are less competitive and give you a better chance to rank higher.
- Evaluate your competitors: Check what keywords your competitors are using. Look for keywords they are not targeting or those that are under-optimized. This will give you opportunities to stand out in the market.
- Use SEO analysis tools: Tools like SEMrush, Ahrefs, and Moz provide insights into the keywords your competitors are using, helping you analyze the uniqueness of your keywords.
Practical Exercises – Becoming a Website Content Pro
1-Exercise: Use Google Keyword Planner
- Instructions: Go to Google Keyword Planner and find 5 main keywords related to your topic. Pay attention to the monthly search volume and competition for each keyword.
- Example: If you’re writing about “SEO for beginners,” find keywords like “SEO,” “basic SEO,” “SEO guide,” “search engine optimization,” “SEO 2025.”
2-Exercise: Generate Niche Keywords Using ChatGPT
- Instructions: Use ChatGPT to generate 5 niche keywords related to your topic. Ask a specific question like: “Generate niche keywords for basic SEO for beginners.”
- Example: ChatGPT may suggest keywords like “SEO for beginners 2024” or “how to SEO for small websites.”
3-Exercise: Analyze the Uniqueness of Your Keywords
- Instructions: Use tools like Ahrefs or SEMrush to analyze the uniqueness of your chosen keywords. Assess the competition level and look for opportunities in less competitive keywords.
- Example: Check the keywords “basic SEO for beginners” and “SEO guide,” and compare their competition levels to choose the best one.
Reference Materials:
- “SEO 2022” by Adam Clarke: This book offers a detailed guide on the latest SEO strategies and how to effectively research keywords.
- Article: How to Use Google Keyword Planner for SEO – A detailed article on using Google Keyword Planner to find the right keywords for your SEO strategy.
Summary of Day 3 – Becoming a Website Content Pro
On Day 3, you learned how to research and select keywords for your content. This is a crucial step in SEO, helping your articles reach the right audience and rank higher in search engines. Apply keyword research techniques and create optimized content to achieve the best results.
Good luck in building your SEO strategy and Becoming a Website Content Pro with Fito!
If you need support with everything about the Content Website, let’s contact me. Fito Thịnh will support you in the best way:
- Gmail: fitothinh@gmail.com
- Whatsapp: +84 905 835 538
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